Business applications of data mining

Chidanand Apte; Bing Liu; Edwin P. D. Pednault; Padhraic Smyth

doi:10.1145/545151.545178

Communications of the ACM

Paper

01 Jan 2002

Business applications of data mining

View publication

Abstract

They help identify and predict individual, as well as aggregate, behavior, as illustrated by four application domains: direct mail, retail, automobile insurance, and health care.

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