Publications

4 results for Clara Bassano

Empowering value co-creation in the digital age
- - Sergio Barile
  - Clara Bassano
  - et al.
- 2021
- JBIM
Paper
Storytelling about places: Tourism marketing in the digital age
- - Clara Bassano
  - Sergio Barile
  - et al.
- 2019
- Cities
Paper
Managing value co-creation in consumer service systems within smart retail settings
- - Clara Bassano
  - Paolo Piciocchi
  - et al.
- 2018
- J. Retail. Consum. Serv.
Paper
Learning the Models of Customer Behavior: From Television Advertising to Online Marketing
- - Clara Bassano
  - Matteo Gaeta
  - et al.
- 2017
- IJEC
Paper