IBM's service journey: A summary sketch
- James Clinton Spohrer
- 2017
- Industrial Marketing Management
Paper
Publications
3 results at Industrial Marketing Management
A service science perspective on business model innovation
- Paul P. Maglio
- Jim Spohrer
- 2013
- Industrial Marketing Management
PaperOn looking into Vargo and Lusch's concept of generic actors in markets, or "It's all B2B...and beyond!"
- James C. Spohrer
- 2011
- Industrial Marketing Management
Paper